Branded coffees: A round-up

So you’re standing there in the beverages aisle at the supermarket and you’re bewildered. This is a common plight that most modern consumers find themselves in, simply because we’re spoilt for choice. How do you know which brand to pick? Often, choosing a brand is about more than just taste. A brand reflects a particular ethos. If you’re vulgarly rich, you might choose the most expensive brand you can find on the shelves in front of you, sometimes at the expense of taste. If you’re cutting expenses or a little low on cash, then you’re probably looking for something that gives you value for money. Either way, you still have a choice to make. What follows below is a round-up of the five easiest to obtain, value-for-money coffee brands in the market today. Maybe you’ll be able to make an informed decision now!

1. Nescafe: This is one of the oldest and best known of coffee brands, having first appeared on the scene in 1938. Nescafe saw US soldiers through World War II, and has been popular for a long, long time simply on the basis of its ubiquity, as well as its reputation for being affordable and yet uncompromising on quality.

2. Folgers, from Proctor and Gamble is second only to Nescafe in terms of recognisability. It has traditionally been the subject of an extensive and pervasive marketing campaign that has ensured the brand a long standing presence in the public consciousness.

3. Maxwell House, especially in the US, has historically been associated with good coffee. It has also enjoyed a good marketing campaign and built up its brand image using a supposed quote from President Theodore Roosevelt, praising Maxwell House coffee as being “good to the last drop”. This association with American national identity, prevalent since 1917, has made Maxwell House a brand to be reckoned with in the coffee market.

4. Jacobs, one of the oldest coffee brands in the world (it’s been around since the 19th century) is not very popular or easily available in the US, but is one of the most popular brands in Europe.

5. Douwe Egberts, pronounced Dewey Egberts, began as a small coffee importer in The Netherlands and became one of the largest European coffee roasters. Now a subsidiary of Sara Lee, Douwe Egberts is sold throughout Europe, and is the main supplier of coffee pods for the Senseo Coffee System.

Along with these of course, there remain the big branded coffee chains who both own and operate cafes as well as roast and sell their own unique blends of coffee. While these are generally perceived as being more upmarket than the instant coffee jars that occupy supermarket shelves, they also obviously vary in the quality they offer. In the end of course, you ought to pick the kind of coffee that suits you best, and makes you want to wake up every morning just to drink another cup!